Continuing on from my last post –> https://junetulips.wordpress.com/2015/04/22/down-the-social-media-rabbit-hole/
I have been finding my facebook page pretty useless. When checking my Etsy stats I rarely see any traffic from there and getting followers is like pulling teeth. I have nearly 100 followers, (not a lot I know), but still I thought there would be at least a few clicks! So I started looking into it. I noticed that a good friend of mine over at –> http://cocoanblush.com/ had posted a comment on her facebook page that she was also getting very few views. That facebook page has 13k + followers! (https://www.facebook.com/cocoablush.bebecouture)
Upon researching it I learned that last year facebook had changed their algorithms so that even though a user “likes” a business page they are unlikely to see any posts unless the business pays for it. As I mentioned in my previous post its a pay per post system not a monthly service and for a small no budget start up it’s expensive.
Here is a good article explaining it: http://www.fastcompany.com/3044299/hit-the-ground-running/how-facebook-is-failing-local-businesses
It looks like having a facebook page isn’t a bad idea but that it is not the business grower small business owners thought it would be. So I’ll keep mine up but I think I’ll use my energy on other social platforms to get my name out there.
Thanks to Etsy as long as I keep updating my tags to match trends traffic still seems to make it to my site. Now I just need to keep searching for ways to get sales too!